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The Blonde

 

The Blonde Network

 

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What we do

The Blonde is a Californian x Australian hybrid, formed by the creators of @StreetArtGlobe and @Urbanspoon. We travel heaps to seek out the yummiest and freshest stuff across the world. The Network represents our collaborations, activations, and partnerships across our brands.

The network’s videos are watched
more than 2.5 billion times a month. With a massive following across our Instagram, Facebook, and YouTube platforms, our network’s content and engagement is 100% organic with a penchant for virality. Facebook has previously advised our network that our engagement and reach is second only to A-List celebrity personalities.This makes it the seventh most-viewed media company in the online sphere, behind the Walt Disney company in fifth place, and in front of US media giant Comcast in
eighth.

Considered authorities in travel, food and art, our campaigns offer an opportunity for brands, destinations, and producers to capitalise on our global following in first-to-market collaborations. The Blonde's anonymous directors and their international team of content creators design bespoke campaigns that meet our clients’ key messaging objectives to engage new audiences with interactive strategies. 

 

CAPABILITIES

 

 
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CAMPAIGN STRATEGY AND IMPLEMENTATION

Our team specialises in the conceptualisation, strategising, and  and implementation of branded campaigns. We produce end-to-end campaigns and provide comprehensive social analysis throughout our projects.

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CONTENT PRODUCTION

Our in-house multidisciplinary team of copywriters, videographers, and art directors, paired with our massive foodie, travel and artist networks, enables us to produce novel, customised campaigns in high quality.

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ACTIVATION

The Blonde is playful! Our Network's brand recognition has given us a community of keen influencers and foodies that collaborate to represent our brand worldwide, including muralists, musicians, animators and illustrators, and numerous sweethearts of the culinary landscapes. 

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ACCOUNT GROWTH

As authorities in food, travel and art, we are able to launch accounts in this space. We have a strong track record of creating 1k-50k followers per month for several brands, including: individual artists, galleries, hotels, restaurants, tourism bureaus and destination accounts. 

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Atlantic Records

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CONTACT

 

The Blonde: hello@theblonde.com

StreetArtGlobe: StreetArtGlobe@gmail.com

Urbanspoon: urbanspoons@gmail.com