Showtime approached StreetArtGlobe to design and deliver the exclusive launch of the heavily anticipated return season of David Lynch’s cult hit Twin Peaks.

StreetArtGlobe commissioned two premiere street artists within its network - Leon Keer and Nate Baranowski - to create a 3D anamorphic artwork within the Twin Peaks theme to announce the premiere in Portland, Oregan. We filmed a time-lapse video of the artwork’s creation, and hosted the video across our social media channels in the hours leading up to the worlwide release of the season premiere. The pre-show buzz we created sparked a record number of sign-ups for the Showtime subscription service, resulting in the single biggest day and weekend of signups in Showtime’s history.

Twin Peaks generated the highest percentage of streaming viewership of any Showtime original series to-date, and the most streaming viewers ever for an original series debut. Showtime attributed the campaign with an unprecedented level of engagement and exposure to the premiere.

twin peaks